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The Bank of Yokohama Brand

Our Brand Promise

We will create new opportunities for each and every customer to enjoy the most appropriate financial services.

Brand Slogan

The word "Afresh" means "new," "again" and "to make something better." "Afresh" expresses our commitment to understanding and realizing the needs and wants of every single customer in the most advantageous manner by keeping a clear, positive outlook on the present and the future. The Japanese following "Afresh" supports this message and can be translated as "Something new for you."

Brand Symbol

A stylized image of a ship seen from the front along the waterline, this two-part symbol represents "customers" and "us" sailing together swiftly toward new destinations.